As CEO, Mr. Adam is responsible for overall strategy and general management of DynEd. He has forty years of experience in the computer industry, first as an IT professional and then over thirty years in sales, marketing, business development, and executive management. Mr. Adam has worked for multinational companies including Citicorp, IBM, Olivetti, and Apple. Mr. Adam has an extensive international business background having conducted business in Asia, Europe, and throughout the Americas. He has lived and worked in the UK, Belgium, Canada, Brazil, and USA. Prior to joining DynEd in 1996, Mr. Adam served as Acting General Manager responsible for the successful establishment of Apple Computer Inc.'s subsidiary in Brazil. Mr. Adam is currently driving DynEd's global mobile strategy.